Deal365bd is a popular e-commerce platform in Bangladesh that offers various products and services, including Custom T-shirt Printing. They were looking to increase their online visibility and boost their sales. To achieve this, they decided to launch a Facebook marketing campaign.
The primary challenge was to create a Facebook marketing campaign that would effectively target their ideal customers and persuade them to purchase Custom T-shirts from Deal365bd. Additionally, they needed to generate brand awareness and increase their customer base.
To address these challenges, the following strategies were implemented:
Identifying target audience: The first step was to identify their target audience. They analyzed their customer data and developed buyer personas to understand their demographics, interests, and preferences.
Developing a content strategy: Deal365bd developed a content strategy that focused on showcasing their Custom T-shirt Printing service. They created visually appealing posts with high-quality images and engaging captions to attract the attention of their audience.
Facebook Advertising: They utilized Facebook Ads to reach their target audience. They created multiple ad sets with different targeting options, such as age, gender, location, and interests. They also used retargeting ads to re-engage with people who had previously shown an interest in their products.
Collaboration with influencers: Deal365bd collaborated with influencers who had a significant following on Facebook. They provided free Custom T-shirts to the influencers and asked them to post pictures wearing the T-shirts and tagging the brand.
The Facebook marketing campaign was a massive success for Deal365bd. They achieved the following results:
Increased brand awareness: The Facebook campaign generated a significant increase in brand awareness for Deal365bd.
Increased traffic: The campaign led to a substantial increase in traffic to their website, resulting in a higher number of inquiries and sales.
Increased customer base: The campaign also led to a growth in their customer base, with many new customers placing orders for Custom T-shirts.
Increased engagement: The Facebook campaign resulted in a high level of engagement, with many people liking, commenting, and sharing their posts.
The Facebook marketing campaign helped Deal365bd to achieve their goals and grow their business. By identifying their target audience, developing a content strategy, utilizing Facebook Ads, and collaborating with influencers, they were able to generate brand awareness, increase their customer base, and boost their sales.