In 2020, the number of global e-mail users amounted to 4 billion and is set to grow to 4.6 billion users in 2025. Worldwide approximately 306 billion e-mails were sent and received every day.
So, Drive your return on investment (ROI) with best email marketing services from Aflution. Get more traffic to your website and increase your revenue with a customized email marketing strategy. Included in that strategy are carefully curated content and eye-catching email designs that will engage your customers. Let us help you increase revenue and build engagement.
Aflution is a leading email marketing agency that focuses on driving impactful business growth through email marketing services. Our email marketing services can help you to achieve your goals. Contact us to get started.
The importance of email marketing in digital brand success cannot be emphasized enough. Online email marketing is one of the best marketing methods for earning business leads and delivering a high return on investment (ROI).
According to research, approximately 61 percent of email subscribers would like to receive promotional marketing emails every week and about 83 percent of customers spend more on a brand from which they’ve received web email marketing communications. Marketers also reported receiving an impressive 3,800 percent ROI or $38 for every dollar invested in an email marketing campaign.
Evidently, online email marketing presents an incredible opportunity to reach targeted customers and generate revenue growth. If you haven’t started your email marketing planning, now’s the time to consult with an email marketing specialist and sketch out how to move your business forward.
Strong client relationships require regular brand interactions – and routine web email marketing communications with the customer make it possible for any company to generate brand loyalty while driving sales. Additionally, the cost of engaging with and marketing to an existing client using the best email campaigns is six to 12 times less expensive than other marketing channels, such as paid advertising or social media marketing. Targeted email marketing campaigns not only drive more business but also save you money.
Data and analytics provided by email marketing software give valuable insight into the performance of your targeted email marketing efforts and deployed campaigns. The most often reported engagement metrics are open rates, click rates and click-through rates (CTRs), bounces and conversions. Depending on your marketing goals, an experienced email marketing specialist can decode the numbers and translate them to valuable applications to better reach your audiences.
Hyper-personalized communication is one of the many benefits of using B2C and B2B email marketing to reach your audience. While traditional marketing methods focus on delivering a broad message to a large audience scope, marketing emails allow you to offer unique discounts and codes, personalized messages and data-driven campaigns based on criteria such as birthdays, regions and customer lifetime value (CLV). Instead of putting your effort into one campaign, you’re able to reach out to different audience segments with a personal touch.
Online email marketing offers various ways to test and see if you’re hitting the nail on the head with your marketing efforts. You can perform A/B and multivariate testing to examine almost every component of your email campaign, from the subject line and time sent to the content within the email campaign itself. This offers valuable insights as to where you might need to revise your email marketing strategy to drive the most engagement with your email campaigns.
Email campaigns are proven to have better reach and potential for engagement than traditional marketing methods. Statistics show 72 percent of email users check their inboxes more than six times a day and about 92 percent of internet users have a minimum of one email account. Experienced email marketing specialists can help you reach your target audiences on any device while staying non-invasive and compliant with the CAN-SPAM Act.
Email marketing for small business, franchises and multi-location firms is significantly less labor-intensive than traditional marketing. There is no postage to consider or labeling required for each campaign distributed. Targeted email marketing allow you to communicate and engage with your ideal market segments (whether it’s a few hundred or a hundred thousand) in a matter of minutes. If you don’t have the time to learn the ropes of email campaign optimization, the best email marketing companies can assist you.
For every $1 spent on email marketing, businesses see a $40 average ROI.
As stated in the numbers above, email is indeed still one of the most-used forms of communication between brands and consumers. And while there are several marketing tactics available today, email marketing, in particular, can help foster brand-consumer relationships in ways other digital marketing mediums can’t. Reach customers in the one place where most of them often visit, obviously their inbox. We can help you navigate and learn how to do that.
In traditional marketing, when you place ads on TV, print ads, or radio, you have little control over who sees, reads, or hears it. You often don’t have the power to target a certain group of people within those mediums. This is where email marketing is different- in fact, it’s the exact opposite. Our email marketing services will ensure that every campaign you send is personalized and catered to a particular audience’s needs. We’ll help you with your email campaign segmentation so each different audience your business has is receiving an email personalized to their needs and interests. This will in turn increase click-through and conversions.
Every email you send to your subscribers will remind potential customers of your business and your brand. And by consistently sending valuable email campaigns, you will start to create a connection with them. We can help you create strategic, engaging, and valuable email campaigns to turn more leads into clients and eventually, into loyal patrons of your brand.
One of the great things about digital marketing is the fact that all campaigns and strategies you implement can be measured. Email marketing included. It helps to have specific goals that you want to achieve for a certain campaign that you can measure. With our email marketing services, we use only the best email marketing tools. This helps us report high-quality metrics back to you so you know which campaigns are being effective and which ones need optimization. We will then use this data to improve your email campaigns and get better results.
This is probably the most enticing benefit of implementing an email marketing strategy. You don’t need a lot of resources for printing, postage, advertising fees, etc. Email marketing is affordable and very cost-effective. Our email marketing services will help you make the most of your budget without sacrificing quality.
Anyone can send an email but not everyone can craft emails that convert leads into customers. That’s why Aflution is a cut above the rest. We pride ourselves on paying close attention to email marketing trends and incorporating them into our work. We are experienced in a handful of different email marketing platforms such as MailChimp, Send Grid, Active Campaign, and HubSpot just to name a few.
Our email marketing services are designed to give you the best results possible with pricing made for small business owners. Anyone can send an email but not everyone can craft emails that convert leads into customers. That’s why LYFE Marketing is a cut above the rest. We pride ourselves on paying close attention to email marketing trends and incorporating them into our work. We are experienced in a handful of different email marketing platforms such as MailChimp, Send Grid, Active Campaign, and HubSpot just to name a few. Our email marketing services are designed to give you the best results possible with pricing made for small business owners.
Email marketing can boost engagement and sales and build relationships with potential buyers that can turn into lifelong customers. These customers turn into advocates for your brand and can help spread the word about your company to their friends and family. For all your email marketing solutions, LYFE Marketing is the obvious choice.
There’s never a bad time to begin email marketing services. If you have questions or are ready to start seeing results from your email campaigns, let us know by filling out the form below!
